Thursday, January 10, 2008


NSW Police Force has released a print campaign to raise awareness of the fact that the number of teenagers dying as a result of listening to ipods whilst they cross the road is beginning to reach “epidemic proportions”.

Link to the site.

3 comments:

HC said...

The trend of owning hot entertaining gadgets has been rising these years. Popular hobbies, such as listening to ipods has reached to a highly serious level, causing these tragic accidents.

The reason behind so much addicts is that the technology has advanced greatly that the sound quality is now made to be perfect, but too perfect that people are starting to be overdistracted by it.

We should learn to concentrate on one thing at a time. Streets are dangerous places, therefpre we should be even more careful.

Anonymous said...

essay above =0=

William Fu said...

I think you've hit the right chord, hidden. The gadget makers want you to bring your "home" to the outside world. Take iPod as an example, Apple wants to bring the message to people that you can bring your whole music collection with you. It makes you feel like "home" even when you're, say, crossing the road. Accidents happen because of this.