Wednesday, March 12, 2008

Cable TV to show Olympics on Net for free




Internet users will be able to view live and recorded Olympic action free in August, Cable TV announced yesterday.

Cable TV, the official "new media broadcaster" in Hong Kong for the Olympics, said four streaming internet channels would be devoted to the Games, including live coverage of Hong Kong and mainland athletes.

It is also discussing with mobile phone operators the possibility of extending the service to all its users that have a WiFi connection.

"Hong Kong's comprehensive telecommunications network and proliferation of mobile audio-visual devices will provide an effective platform for us to distribute our programmes to everyone at every corner, around the clock," said Cable TV executive director Benjamin Tong. "You can watch the Olympic programmes anywhere, anytime.

"There will be over 4,000 hours of live coverage from the Beijing Games broadcaster, which should accommodate all action with Hong Kong athletes. We have employed a team of sports experts, most of them retired athletes, for live commentary."

Mr Tang said his company had made a significant investment in improving its equipment to avoid congestion on the internet when viewers accessed the programmes.

Charles Mok, chairman of the Internet Society, said with the government opening wireless internet connections in public facilities this summer, more of Hong Kong's 5 million internet users were set to watch the Games through the new media platform.

Of the four channels, one will focus on Hong Kong and mainland athletes and one on other international competitors. The remaining channels will feature highlights. The commentary will be in Cantonese.

Users will also be able to access a library of footage, enabling them to watch interviews and related coverage inside and outside the venues.

Cable TV has also secured exclusive TV and new media broadcasting rights for the 2012 Olympic Games in London.

SCMP.

No comments: