Franck Ribéry:NO,Henry,please
As the U.S. gears up for the NBA Finals, other sports-crazy fans around the world will turn their attention to the three-week European soccer championship in Austria and Switzerland, the third-most-watched global sporting event after the Summer Olympic Games and soccer's World Cup Finals.
While the championship, known as Euro 2008, brings together Europe's top 16 national soccer teams, its widespread appeal makes the contest a truly global phenomenon. The Union of European Football Assns. (UEFA) expects TV audiences will top 8 billion worldwide for the matches held between June 7 and June 29. More than 100 million visitors are expected to visit the championship's official Web site, a fourfold increase over the last event held in Portugal in 2004.
Such exposure means big bucks for Europe's economy. According to Simon Chadwick, director of the Birkbeck Sport Business Centre at the University of London, Euro 2008's economic impact on UEFA's 52 members across Europe could top $2.15 billion. That includes extra tourism revenue for Austria and Switzerland, multimillion-dollar TV licensing agreements, and increased food and beverage sales as fans head to bars or host barbecues in support of their home teams.
"Euro 2008 will have a halo effect on the wider European economy," says Chadwick. "This impact will be felt in many countries, principally driven by sponsorship and commercial revenues."
http://www.businessweek.com/globalbiz/content/jun2008/gb2008065_999043.htm
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