It was the launch of the limited-edition Marty McFly-inspired Nike Hyperdunk sneakers. 350 pairs were sold almost instantly (some are now for sale on eBay for as much as US$2,000), a hundred of them at the UNDFTD shop in Santa Monica, where L.A. Lakers' megastar Kobe Bryant arrived in a DeLorean time machine to be greeted by hundred of fans, some of them camping outside for more than 24 hours.
Gizmodo.
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